LinkedIn is Four Times Better for Business Leads than Facebook or Twitter

linkedin, facebook, twitter, law firm marketing, legal marketingI found a fascinating post by David Meerman Scott on the Social Media Today blog about the superior effectiveness of LinkedIn for converting online visitors from businesses into leads.

LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%). The stats are based on a study of 3,128 business customers of the marketing agency HubSpot.

This is good to know because 91% of lawyers in small firms (one to five lawyers) plan to implement social media as part of their marketing programs, according to research by Vizibility Inc. and LexisNexis.

"This data clearly shows that LinkedIn is a good lead source. But few B2B companies use LinkedIn to its full potential," writes Scott, who is a marketer for the agency.

linkedin, facebook, twitterThis news comes with the introduction of LinkedIn “Targeted Updates, which allows a law firm to target certain followers specifically and exclusively deliver content to them. In other words, with this feature not only can a firm segment its LinkedIn followers by a range of variables such as industry, job function, company size and geography but also deliver them targeted content. Check out the quick video about it.

For more information, download HubSpot's free ebook  Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn. In it, five LinkedIn specialists provide insight into how you can use LinkedIn to successfully grow your network and business.

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