Larry Bodine Law Marketing Blog

Senior Director of Consumer Marketing at LexisNexis, Rocco Impreveduto wrote an interesting article about a new app from LexisNexis.

In an effort to reach as many consumers as possible while they’re online and seeking legal information, we’ve created a new Lawyers.com^SM Legal News Headlines application that can be downloaded and easily integrated into the 54 million websites that use WordPress.

The new widget can be used to immediately enhance and enrich the content offered by any site owner (mainly news aggregators) or bloggers. It allows anyone who uses WordPress to display a stream of legal news articles on their own blogs or sites, at no charge.  If a visitor to the site sees a headline of interest, he or she can easily click on the link and go directly to the full text for that story on Lawyers.com.

WordPress is the largest self-hosted blogging application in the world, used on millions of websites – including CNN, TechCrunch and CBS Radio – and seen by tens of millions of people every day. This new widget from Lawyers.com is another investment we’ve made to syndicate our unique content in order to drive more traffic to the Lawyers.com site, increasing visibility for the attorneys listed on Lawyers.com.  

The content we use for this continuous stream of articles is the Lawyers.com blog, which contains original articles posted daily by a team of independent journalists headed up by Larry Bodine, a nationally known legal blogger and law firm marketing consultant. 
 
The new Lawyers.com-powered Legal News Headlines app is available now in the WordPress gallery for news aggregators to easily download.   Within the first two weeks of availability nearly 200 site owners downloaded the application.  

This new offering is part of our ongoing strategy to engage consumers earlier in the lifecycle of their legal need and make Lawyers.com the only online destination they think of when they seek legal help.  We’ll continue to expand our digital footprint and diversify our marketing channels in order to reach as many consumers as possible.