This was a recent article posted on LexisNexis.com
Does your law firm's website generate enough traffic and leads each month to grow your business?
And are the leads your website is producing in the areas of the law that you practice? (E.g.,a website for a bankruptcy firm probably should not generate requests for consultations on personal injury.)
Statistically speaking, there is enough online activity that your website should be producing leads. After all, three out of four consumers seeking an attorney over the last year used online resources at some point in the process, according to a recent survey of adult Internet users.*
So where are all your leads?
To hire your firm, prospective clients searching for legal services online first need to find your firm. And when they find your firm, they need to be inspired to contact your firm and request a consultation.
If that's not happening, you don't have to be an expert developer or webmaster to know you need help.
"Would I Hire Me?": Take Our Simple Website Self-Assessment
Assume the mindset of a consumer who has a problem related to the area of law you practice, and turns to Google for help. Ask yourself these hard questions and BE OBJECTIVE:
- What types of questions would my target prospects enter into Google when researching their legal matters? When I key in those questions, does my website appear? (E.g.: My husband is cheating. How do I plan for a divorce?)
- If a consumer is looking for an attorney in my market, who practices in the area of the law that I practice, will he/she be able to find my firm? (E.g.: Chicago Bankruptcy Attorney; Albany Divorce Lawyer.)
- When I land on my website, is the content engaging, readable and written in a consumer-friendly manner?
- As I review my site, how easy is it to call or email to request a consultation?
- How does my website look when compared with my top competitors'?
- Is the area of law I practice obvious or ambiguous?
- Does my website look fresh and current, or does some of the content appear stale?
- Would I hire me?
If you asked yourself these questions and do not like your answers, or just want to learn more about the latest in law firm marketing, contact us to speak with a Law Firm Marketing Specialist. And don't forget: You should always be as critical as your most discerning prospective client.
* Source: Based on a survey of 4,000 adult Internet users (Internet users comprise 78% of the U.S. adult population** and the U.S. adult population comprises 235 million according to the U.S. Census 2010) conducted by The Research Intelligence Group (TRiG), March 2012. ** According to The Pew Research Center's Internet & American Life Project's Spring Tracking Survey conducted April 26-May 22, 2011.
Larry Bodine Marketing, 691 Wingate Road, Glen Ellyn, IL 60137