A helpful guide for attorneys about Facebook ads was posted by Stephen Fairley at therainmakerblog.com.
Facebook offers ad targeting that is hard to beat since you can narrow who sees your ad on Facebook by zip code, by profession, by age, by sex, and by at whole host of interests (anyone market exclusive to, say, Harvard graduates?).
However, with its latest introduction of new ad formats, Facebook has created a lot of confusion in the marketplace. Here’s a handy guide that aims to calm that confusion: