I will admit, I was intrigued by the title of Craig McGuire's most recent posting: "What Do Beer and Chocolate Have to Do with Law Firm Marketing?" Read his article below to find out the connection.
How do consumers find law firms online?
Understanding consumer behavior can give you an advantage when planning your law firm's online marketing.
For instance, one in three U.S. consumers responding to a recent survey reported that they would rather give up television than be deprived of their smartphones.1
Moreover, 43 percent of surveyed consumers said that they would be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. And, 36 percent of survey participants stated that they'd be willing to give up chocolate.1 Here are some more findings from the survey:
- 62 percent have used their smartphones every day in the past seven days
- 80 percent do not leave home without their device
- 66 percent access the Internet from their smartphone every day
Why a Mobile Strategy is Essential for Law Firm Marketing
By 2015, for the first time ever, more U.S. consumers will be accessing the Internet through mobile devices than through PCs.2
Smartphones are rapidly becoming an indispensable part our lives. But what does this mean for your law firm's marketing?
Have you ever visited a website on your smartphone that WAS NOT optimized for mobile viewing, where it was nearly impossible to read and navigate, let alone find contact information? Then you would know how unlikely mobile users are to actually turn into leads after such an experience.
To remain competitive and generate a healthy stream of leads, you need to ensure your law firm's website and profiles are easily found with a mobile optimized website, to be accessed and utilized around the clock by mobile device users.
And whatever marketing channels you leverage for 2013, make sure there is a mobile component, or you will be neglecting a key segment of your target audience.
Is your law firm positioned to tap into this wave of mobile activity? Find out by requesting a free Law Firm Website Evaluation and Consultation: Contact a LexisNexis Law Firm Marketing Specialist.
1 "Our Mobile Planet: United States," Google/Ipsos OTX MediaCT, May 2012
2 "International Data Corporation (IDC) Worldwide New Media Market Model," IDC, Oct. 2012
Craig McGuire is Product Marketing Manager, LexisNexis® Web Visibility Solutions (Websites/SEO/Social Media), solutions that enable solo practitioners and lawyers at small law firms to establish a successful, comprehensive, and manageable web and social media presence.
Larry Bodine Marketing, 691 Wingate Road, Glen Ellyn, IL 60137