Larry Bodine Law Marketing Blog
Drive More Traffic to Your Law Firm Website
Colleague Stephen Fairley at The Rainmaker Institute, offers 5 ways to bring more traffic to your website.
Attracting more visitors to your website allows you to engage more with current and potential clients, which can result in a boost to your bottom line. Use these tactics to create more traffic for your website:
Fresh content – too many companies create websites and then let them languish. You need to add fresh content regularly to not only give people a reason to return to your site, but also to attract search engines, which love fresh content!
Add video – video clips add interest and a new dimension to your site, and current research shows that sites with video convert more browsers into buyers. Address a problem that your clients have or discuss whatever is of relevance to your target market, and then post it to your site and YouTube for even more views.
SEO – search engine optimization (SEO) is critical to any website. You need to be sure you have included the right keywords that prospective customers use to search for what you sell. If you don’t know anything about SEO, consider hiring a company that specializes in it to boost your rankings and viewership.
Publish – publishing online articles and press releases can help drive traffic to your site. There are a number of web sites that will publish your articles and press releases for free; just be sure to add a link to your site at the end of each piece you publish.
Comment – identify the top blogs in your industry, visit them and comment on relevant posts. This is not a forum for you to sell directly, but indirectly by adding a link to your site or a relevant blog post with your commentary.
Read more here.