Larry Bodine Law Marketing Blog
LFM Second Annual AmLaw 200 and Global 100 Mobile Web Survey
This is a guest blog post by The Law Firm Mobile (LFM) blog. In December, LFM released its second annual research on which firms from the AmLaw 200 and Global 100 have entered the world of the mobile web (the first report can be found here).
Below are following sections: an overview of the report, statistics describing the extent of mobile web site penetration for large law firms, statistics regarding the type of content used in firm web sites, and a final section on mobile web best practices. The final section of this report provides a detailed list of the names of law firms with hyper links to a screen shot of each respective firm’s mobile site along with the URL for that site.
- Of the firms on the 2012 AmLaw 200 list, 54 firms (27%) have mobile sites. This is an increase of 46% (17 additional firms) from 2011. Of the firms on the 2012 Global 100 list, 29 firms (29%) have mobile sites. This is an increase of 32% (7 additional firms) from 2011.
- Of the firms on the 2012 AmLaw 200 or Global 100 list with a mobile websites, most firms (67%) have from 7-9 total content types for the mobile site.
- Of the firms on the 2012 AmLaw 200 or Global 100 list with a mobile website, the most popular type of content offered to users is Professionals/Attorney Biographies (59), Offices (53), and Practice Areas (52). The next set of content includes News (45), About the Firm (42), Careers (40), Events (38), and Publications (34). Some of the least used content types included Contact Us (13) and Industries (9).
- Even with the increase in firms with mobile sites, the majority of large law firms in the AmLaw 200/Global 100 do not yet have a mobile web despite the significant growth in smartphone use.
See the remainder of LFM's findings on the LFM blog here.