THE BIG PAY-OFF OF PAID SEARCH: How to Generate More High-Quality Leads for Your Law Firm
Date and time: Wednesday, March 6, 2013 12:30 pm EST
For the first time ever, in 2012 US online advertising spending exceeded the total amount spent on print magazines and newspapers, and is projected to eclipse television advertising by 2016.*
Today, not only are there more than 3 billion searches every day on Google, but search advertising is also now extending to the millions of users and their searches on more channels, from Facebook to YouTube to thousands of high-traffic websites.
Paid Search Marketing, or online advertising, can deliver an amazing return on investment and generate more, higher quality leads. However, not properly applied, paid search can also be an expensive, ineffective drain on your marketing. This complimentary one-hour webinar will demystify paid search for solo practitioners and small law firms, with answers to such questions as:
-What is paid search and how can it drive more, higher quality leads for my firm?
-What are the different channels (Google PPC, YouTube, Social Media Marketing, Website Advertising, etc.)
-Where can I effectively integrate paid search with my other marketing tactics?
-What is a Google Adwords Partner and how can they help me be more effective with PPC?
The presentation will be delivered by Jason Weingarten, LexisNexis Product Manager and a Google Adwords Certified Professional. Jason will be joined by Eli Romberg, Strategic Partner Manager, Legal Channel Sales team for North America, Google, who will provide an overview of how a Google Adwords Partner can help generate more visibility and business for your firm.
About Your Presenters:
Jason Weingarten, Product Manager for LexisNexis® Law Firm Marketing Solutions
Jason Weingarten is currently a Product Manager for LexisNexis Website Marketing Solutions. He began working for LexisNexis in early 2011 and has focused his time expanding the social media services offered by LexisNexis as well as working closely on expanding the Pay-Per-Click product. Before LexisNexis, Jason spent many years working in Financial Services, marketing credit cards and other financial services products.
Eli Romberg, Strategic Partner Manager, Legal Channel Sales team for North America, Google
Eli Romberg has over five years of experience in online advertising and possesses an innate passion for internet technologies and digital solutions. He is responsible for providing legal partners with scalable business solutions to further develop law firm advertising strategies. He shares in-depth market analysis and has helped both partners and advertisers maximize their investment with Google AdWords. Romberg graduated from the Hebrew University of Jerusalem with a degree in Business Management and Communications. He currently resides in San Jose, CA.
*Source: eMarketer, Jan. 2012