4 Guest Blogging Tips for Lawyers

Here is a guest post by Joy Gendusa about the topic of – writing guest posts on other peoples’ blogs.

Guest posting on established blogs is a great opportunity to get exposure in front of quality prospects, but you need to get it right to make the most of it. 

Here are 4 tips to consider before submitting your guest post...

#1: Look for a Win-Win Exchange

When you are looking for a guest blogging opportunity, always look for a blog with more of a following than your own. However, guest blogging should be a win-win exchange. You offer quality content on a niche topic in your specialty. In return, you get exposure to a more prominent blog’s followers, which can help you build your own online following.

#2: Deliver the Goods

Guest posting is a great opportunity. Never take it for granted. Always give it your best. Before submitting, make sure your post does three things: 1) matches the quality of the blog’s other posts, 2) brings a fresh angle or insight into a niche topic, 3) is good enough to post on your own blog.

#3: Communication is Key

The key to building a healthy relationship with another blogger is outlining all the expectations, then meeting (and exceeding!) those expectations. Post length, deadline, topic, etc; make sure you are clear on every aspect of your guest post before agreeing to it.

#4: Don’t Be a Hit and Run

A guest post isn’t like a letter to Santa. You don’t stick it in the mailbox and hope you get what you want from it. Even on someone else’s blog, it’s still your post. Establish how you can interact with readers and commenters with the blog host. Connecting with their followers is the whole point. So, don’t just post and hope it works; connect and convert.

Joy Gendusa is the owner and CEO of direct mail marketing firm, PostcardMania. It is a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services, website and landing page design and development, email marketing and full marketing evaluations. Please visit www.postcardmania.com for more information. Find Joy on Google+, or call 1-800-628-1804 to speak with a PostcardMania marketing consultant.
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Comments (3) Read through and enter the discussion with the form at the end
lauren - June 27, 2013 7:10 AM

These are great guest blogging tips. I was looking up different lawyer marketing techniques when I came across your post. I completely agree, connecting with their followers is extremely important. Try to make a good relationship with these people. Thanks for sharing these tips!

John Decker - July 1, 2013 7:39 AM

This is a great article with some good tips. I just launched my new website and I was trying to think of some good marketing ideas. I do not know much about marketing so I have been doing a lot of research.

Joy Gendusa - July 8, 2013 9:19 AM

Hi Lauren, hi John! Thank you both for your kind words, and I'm thrilled to hear that you both found my article helpful. Larry has a lot of good content on here, so you're on the right track.

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