How to Increase the Page Rank of your Website with the help of SEO and Web Design

Here is a guest post from Rachel Smith, an Internet Marketing Consultant. 

Your page rank on Google correlates with how much traffic you’ll receive through the search engines. Without a high page rank, you can expect little to no traffic. Search Engine Optimization (SEO) and web design work together to give you a higher page ranking. Here are some of the things you should bear in mind when looking to increase your page rank.

Quick Loading

Let’s start from the beginning, when someone first clicks on your page. It should load within five seconds. Google actively penalizes websites which don’t conform to this limit. If your site takes longer to load, it could indicate a problem with the design.

Initially, you should ensure it isn’t your connection which is slowing it down.

The most common reason for slow loading times is too many pictures and graphics. Remove all but the most essential traffics. Another reason is the way the site has been coded. Code should be compressed and code used on all pages should have separate linked files.

Keyword Optimized

Basic SEO starts with keywords. Keywords are what people use to search for things in Google. For example, if your New York-based business was selling wedding cakes you would use the keyword ‘wedding cakes in New York’. If someone typed this in, your site would appear on the search engine results.

Use Google’s tools to research which keywords fit best with your website. Aim for about 3-5 primary keywords. Place these keywords in your content without spamming them. Add some variation of each primary keyword and use these as your secondary keywords.

Cater to your reader. Only put in keywords if the sentence sounds natural. If it doesn’t, leave it out.

Using Frames

Frames were once a common part of web design…in the 90s. The 90s were a long time ago in the online world. Most search engines don’t even search for frames any longer. If you’re designing websites using frames, there’s a high chance it won’t even appear on the search engines.

Even if you’re lucky enough to be tailoring your site to a search engine which does index frame-based websites, they’ll likely penalize it anyway.

Anything you can accomplish with frames you can achieve much easier using CSS or Java, or even a less well-known code of your choice.

Updated Information

Page rank is partially determined by how recent your information is. If you last updated your website six months ago, it’s considered less relevant in the eyes of Google. Page rank is essentially a measurement of relevance in relation to the search term the user typed in. If a site isn’t updated often, it’s always less relevant.

You don’t have to keep changing the content on your home page. It’s measured based on the whole site. A blog which you update every week or two will fulfill this activity requirement just fine.

Overall, these are the main things you need to consider when trying to boost your page rank. From these points, you can understand how important good web design and SEO is in making your site more visible.

Author Bio: Rachel Smith is an Internet marketing consultant. He regularly explains to his clients how they need to employ a web designer who takes marketing into account in his designs. He recommends concentrating less on how a website looks and more on how it can perform in the search engines. She loves to travel and write.She also writes for ybinteractive on topics such as Pittsburgh SEM

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Comments (4) Read through and enter the discussion with the form at the end
Steven - July 25, 2013 1:53 AM

My recommendation for increasing page rank is writing the content for users not for search engines. People who spend their time in reading online blogs are those who are interested in learning new things. If you are sharing good knowledge then you will see the people are liking your blog post. The returning users automatically lead to high page rank.

seo paslaugos - July 26, 2013 7:15 AM

The most important thing in order to increase the page rank - do everything that the visitors would be satisfied by visiting the page and web.

Jannatul - January 30, 2014 1:06 AM

Using flash and frame in website, are discouraged by Google. Over optimization with keywords, anchoring with optimized keywords, bad use of javascript etc all are considered as spamming.

domain investor - May 7, 2014 7:58 AM

It is so true that google page rank is not the only way to rank on
google. Another truth is that we almost forget that to do a business
online we dont need google at all its just that google ranking brings a
lots of organic traffic to the site which is targeted.

But the thing is we only need targeted traffic to do business that
does not mean google is the only place to do that. You can get traffic
in a lots of ways like social media, email marketing, paid advertising
so dont dump them they are very good traffic as well.

Its also true that no matter how hard you try no more then 10 searches
will be showen to google search so only 10 websites seo will be worth it
other are almost waste of time.

So in my view you should focus on your content and promotion of your websites with other real time methods.


Regards CEO

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