Here is a guest post from Rachel Smith, an Internet Marketing Consultant.
Your page rank on Google correlates with how much traffic you’ll receive through the search engines. Without a high page rank, you can expect little to no traffic. Search Engine Optimization (SEO) and web design work together to give you a higher page ranking. Here are some of the things you should bear in mind when looking to increase your page rank.
Let’s start from the beginning, when someone first clicks on your page. It should load within five seconds. Google actively penalizes websites which don’t conform to this limit. If your site takes longer to load, it could indicate a problem with the design.
Initially, you should ensure it isn’t your connection which is slowing it down.
The most common reason for slow loading times is too many pictures and graphics. Remove all but the most essential traffics. Another reason is the way the site has been coded. Code should be compressed and code used on all pages should have separate linked files.
Basic SEO starts with keywords. Keywords are what people use to search for things in Google. For example, if your New York-based business was selling wedding cakes you would use the keyword ‘wedding cakes in New York’. If someone typed this in, your site would appear on the search engine results.
Use Google’s tools to research which keywords fit best with your website. Aim for about 3-5 primary keywords. Place these keywords in your content without spamming them. Add some variation of each primary keyword and use these as your secondary keywords.
Cater to your reader. Only put in keywords if the sentence sounds natural. If it doesn’t, leave it out.
Frames were once a common part of web design…in the 90s. The 90s were a long time ago in the online world. Most search engines don’t even search for frames any longer. If you’re designing websites using frames, there’s a high chance it won’t even appear on the search engines.
Even if you’re lucky enough to be tailoring your site to a search engine which does index frame-based websites, they’ll likely penalize it anyway.
Anything you can accomplish with frames you can achieve much easier using CSS or Java, or even a less well-known code of your choice.
Page rank is partially determined by how recent your information is. If you last updated your website six months ago, it’s considered less relevant in the eyes of Google. Page rank is essentially a measurement of relevance in relation to the search term the user typed in. If a site isn’t updated often, it’s always less relevant.
You don’t have to keep changing the content on your home page. It’s measured based on the whole site. A blog which you update every week or two will fulfill this activity requirement just fine.
Overall, these are the main things you need to consider when trying to boost your page rank. From these points, you can understand how important good web design and SEO is in making your site more visible.
Author Bio: Rachel Smith is an Internet marketing consultant. He regularly explains to his clients how they need to employ a web designer who takes marketing into account in his designs. He recommends concentrating less on how a website looks and more on how it can perform in the search engines. She loves to travel and write.She also writes for ybinteractive on topics such as Pittsburgh SEM