At LegalTechNY, Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, posed this question to Stephen Fairley, chief executive officer of The Rainmaker Institute and myself: If we have passed the tipping point for firms to use social media, why are so many firms reluctant to dive in?
Stephen Fairley offers a way to beat embarrassment you may feel when asking for referrals.
We know that many attorneys build a good portion of their practices on referrals – yet, why is it so many feel embarrassed to ask for a referral?
When it comes to communicating with clients, listening is often more important than talking. It is by listening that you learn what clients want, and then you can give it to them. Which makes for more referrals and better client retention.
Leading experts in law firm marketing from LexisNexis® will be among the participants in a featured panel at LegalTech New York 2013, the number-one annual legal technology event in the world.
On Monday, Stephen Fairley of the Rainmaker Blog, wrote about his next webinar that is to be held tomorrow, January 24th at 1 p.m. ET. Read on to learn how you can register for this webinar that will provide ways to bring your dream law practice into reality.
Today we’re celebrating Martin Luther King, Jr. Day and I know that many of you have a dream, too...a dream of building a law firm that allows you to live the life you’ve always wanted to live while doing satisfying work that you enjoy.
The question plaguing most of you is, how?
Start by signing up for my webinar this Thursday, Jan. 24 at 1 p.m. ET/10 a.m. PT: The 5 Best Strategies to Beat Your Competition in 2013.
Knowing which legal marketing strategies are working in today’s economy gives you a huge advantage. Implementing the correct business development strategies allows you to spend less money and get better results faster!
Join me on Thursday, Jan. 24 at 1 p.m. ET/10 a.m. PT for a one-hour webinar where you will discover:
- Why you can’t afford to dismiss social media any longer (Google is forcing you to use it)
- 3 major ways to triple your website traffic in the next 90 days
- How to use online tools to generate more offline referrals
- 3 keys all the best law firms are using to turn more website browsers into buyers
- 2 critical numbers you must track every month to measure your success
- Specific ways to jump-start your marketing efforts fast…even if you’ve stumbled before
- Last year many of our clients experienced their best year ever! How is that possible when we are in the midst of the biggest recession our generation has ever faced?
It’s simple, they developed a game plan based on best practices and proven strategies and then they consistently took massive action! Notice I said it was “simple” not “easy.” There is no “easy” way to build a million dollar book of business, but if you’re willing to do the work we can show you the right path to take.
Click on this link to register now for The 5 Best Strategies to Beat Your Competition in 2013 webinar on Thursday, Jan. 24 at 1 p.m. ET/10 a.m. PT.
All registrants will receive a recording of the webinar to watch at their convenience, so if the scheduled time doesn’t work for you, you can still get this critical knowledge by getting your own copy of the webinar recording.
According to recent research…
- 3 specific strategies that can immediately improve your website conversions
- What elements you should and should not include on your website
- How to effectively reach the 65% of consumers who like to gather information about their legal issue long before ever contacting an attorney
- Ways to leverage top online attorney directories to control your online presence
- Case studies on how top attorneys are using social media to attract more paying clients
- Best practices for blogging and why Google loves them so much
- The fastest ways to get to the top of Google
On The Rainmaker Institute blog, Stephen Fairley, the CEO of The Rainmaker Institute, fills us in on why attorneys should just love inbound marketing.
Just when most lawyers got used to traditional marketing – print ads, Yellow Pages listings, billboards, radio and TV ads – along comes a discipline called inbound marketing that turned everything you thought you knew about law firm marketing on its head.
Here at The Rainmaker Institute, inbound marketing is about all we do, and what we have done for years. Traditional marketing may have its uses, but it doesn’t do what we like to do – generate qualified leads. Traditional marketing is all about the push – pushing your message out to a mass market in hopes of finding those needles in a haystack.
Inbound marketing pulls people in who are interested in what you have to offer. It consists of social media marketing, SEO, blogging, e-newsletters, videos, free report offers on landing pages, email marketing and other strategies that attract consumers naturally.
Inbound marketing allows you to nurture relationships with potential leads all the way along the various stages of the buying cycle. You can automate your messaging early in the cycle for the shoppers, then spend your resources more carefully on interacting with those who are in the later stage of ready-to-buy.
This infographic from The Whole Brain Group, a Michigan-based inbound marketing agency, explains it simply and succinctly:
In the following post, Stephen Fairley, author on The Rainmaker Blog, describes how using social media can accelerate the referral process.
Social media has become a fundamental shift in the way we communicate and find information -- or rather, the way information finds us.
When you consider the overwhelming number of people who are now using social media, the question you should be asking is not, are my prospects, clients, and referral sources using social media? The question you should be asking is, which network are they using most often?
A survey last year by the American Bar Association's Legal Technology Resource Center found that 56% of attorneys are already using a social network. This means for you skeptics out there, if you are not maintaining a presence on at least one social network you are already behind the curve. Of those networks, LinkedIn is the most popular, followed by Facebook – however, Facebook is still the social site favored by prospects.
For attorneys who are looking to connect with consumers (versus business owners), like criminal defense, personal injury, bankruptcy, estate planning, and family law just to name a few, Facebook should be your primary focus because of the sheer number of people that can be found there (over 950 million registered users and growing).
Depending on the demographic of your clientele, you may have more success with one social media platform compared to another -- but it is important that you have a presence on them all. For example: Business oriented attorneys, like business litigation, securities, and intellectual property, should focus more of their efforts on LinkedIn. However, LinkedIn also has the highest number of attorneys who use the network so it's a little more difficult to stand out as compared to Facebook or Twitter.
What many people fail to understand is how people are starting to use social media. Social networks are more and more being used as personal search engines mainly because Google has become too generic and they often don't trust what they find there.
This trend is especially true in the under-30 age group. In fact, many social media experts are starting to point to Facebook as the new Google! Tens of thousands of searches are conducted every day on Facebook for resources and reviews of products, services, and service providers.
The long-time phenomenon of asking your friends and colleagues for a referral has simply gone viral and online. Social networks are quickly multiplying the number of connections a person can ask when seeking a referral to a trusted advisor.
Read about Stephen on his bio.