Larry Bodine Law Marketing Blog

I love it when marketers carry out a promotion that is out of the ordinary.  Call it guerrilla marketing -- unconventional marketing intended to get maximum results for minimal resources.  Favorites include:

• Ungaretti & Harris' "mergeritis" ad.
• Wolf Greenfield's holiday cards that are a deck of hilarious playing cards.
• Jim Durham's The Essential Little Book of Great Lawyering, which at 6” x 4” and is 53 pages long literally fits in the palm of your hand.

The blog 6 Pins has collected photos of Great examples of Guerrilla Marketing including:

• Barbecue ads on the grill covers of storm drains.
• A box of 3M security glass holding stacks of cash.
• Pictures of thrilled roller-coaster riders displayed on escalator steps for the Hopi Hari amusement park in Brazil.
• A Mini Cooper car billboard saying "Cops Hide Here," with an arrow aimed at a hedge of bushes.
• A Sopranos TV show bumper sticker on the back of a cab, next to an arm hanging out of the trunk.

And my favorite: cartons of eggs on a baggage claim conveyor belt with the wrapper, "Handled by Virgin Atlantic."

I'd love to see law firms try more guerrilla marketing.