For more than 140 years, Martindale-Hubbell has proudly facilitated the ratings process to highlight lawyers who are at the pinnacle of the legal profession. If you have questions about Martindale-Hubbell Peer Review Ratings or Martindale-Hubbell Client Review Ratings, visit www.martindale.com/ratings, email firstname.lastname@example.org or call 800-526-4902, option 4.
|Click here to Register|
|Date and time:||Today, Wednesday, May 15, 2013 12:30 pm EDT|
With 76% of consumers seeking an attorney in the past year using an online resource at some point in the process¹, it’s more important than ever to embrace social media as an important marketing channel for your law firm.
Join us for an exciting Webinar, where you’ll hear legal marketing experts Larry Bodine and Jason Weingarten discuss how to use two important social media marketing tools—blogging and legal advice forums—to connect and engage with potential clients online.
By attending this session, you will:
Take advantage of this opportunity to drive new business with blogging and online legal advice forums.
¹Source: Based on a survey of 4,000 adult Internet users conducted by The Research Intelligence Group (TRiG), March 2012.
About your Presenters:
Larry Bodine, Esq., Editor in Chief, Lawyers.comSM
Larry Bodine is the Editor in Chief of Lawyers.com where he leads a 20-person news team. An award-winning journalist, Larry has 20 years' experience in the news business. He also ran his own business as a sales and marketing consultant and advised more than 250 law firms by training lawyers, leading retreats and composing marketing strategies. A former litigator, Mr. Bodine has served as an expert witness in litigation involving Internet marketing disputes.
Jason Weingarten, Product Manager, LexisNexis® Web Visibility Solutions
Jason Weingarten is currently a Product Manager for LexisNexis Website Marketing Solutions. He began working for LexisNexis in early 2011 and has focused his time expanding the social media services offered by LexisNexis as well as working closely on expanding the Pay-Per-Click product. Before LexisNexis, Jason spent many years working in Financial Services, marketing credit cards and other financial services products.
Jason currently attends NYU Stern School of Business in pursuit of this MBA. He is very active in the Graduate Marketing Association and was also elected "Core Group Leader" (class president) in 2010. Jason enjoys playing paintball on weekends and spending times with his fiancé and two dogs. He is a former service dog trainer, having volunteered to train Labrador puppies to become service dogs. He also participated in pet therapy, bringing his Belgian Sheepdog, Storm, to local libraries to help children practice their reading.
If there is any doubt about the power of a big brand, check out Graphic Design USA’s recent listing of the favorite logos of the past half century. Even those that are abstract symbols are easily recognized by millions across the globe. These brands have gained popularity over many years and consumers choose these companies’ products because they believe in the brand - a strong brand can generate fierce customer loyalty.
When someone needs the services of an attorney, the company brand will heavily influence their final choice. People are used to making choices based on branding – they are bombarded by brands every waking minute of their day, from adverts and product packaging, to television and the ubiquitous internet. So when seeking legal representation they will automatically assess law firms’ brands and will be attracted to the brand which appears to match their specific needs.
If a law office brand doesn’t send out the right message to the prospective client right from the very first viewing, quite simply its attorneys won’t be hired. When branding your law office, follow these guidelines to ensure that you have a big brand that will bring you plenty of business:
Use a Professional Branding Company: This critical step can’t be over emphasized. A brand is far more than an eye catching logo; a powerful company brand summarizes everything you offer and how you deliver it. By working with seasoned professionals you can develop a strong branding strategy that reflects your professionalism, your ethics, your experience and expertise. A big brand will form a firm foundation for all your promotional activities.
Define your Target Market: A full and complete understanding of your target market is necessary for your brand to be effective. It must appeal to your audience and make them sit up and take notice.
Define your Unique Selling Point: Be clear on what makes you different from your competitors. Maybe you have a great track record in winning your cases. Whatever it is, make sure it is highly evident in all of your promotional materials.
Choose an Appropriate Company Name: Partner names can be used but only in moderation, and are far more effective when combined with the area of legal specialization. ‘Dale & Docherty Family Law’ definitely works. However ‘Smith, Lewis, Docherty & Slopecki Criminal & Family Lawyers’ is starting to push any reader’s attention span to its limit and is far from memorable. More creative names are also acceptable so long as they reflect the services on offer.
Design a Memorable Logo: Your company logo will be shown on everything from your business card and corporate stationery to your website and traditional adverts. So use a professional brand company to get it right. A logo which appears unrelated to legal services or is clearly an amateur design certainly won’t instill trust in your would-be clients.
Create a Strong Tagline: Your company tagline is a short phrase to set the stage for what you offer and to entice the reader to learn more. It can be traditional and formal, or more modern such as that used by Foster Townsend Graham & Associates, the Canadian firm who opted for ‘Damn Fine Litigators’. It’s succinct, to the point and definitely memorable.
Produce High Quality Printed Materials: To make a good impression, your business cards, corporate stationery and company brochures must all be professionally designed and printed on quality paper. For many this is an indication of your success - and clients will always want to hire successful attorneys.
As with any other product or service, consumers are persuaded to hire an attorney in part by the company brand. A well thought out branding strategy created in conjunction with a professional brand development company is imperative for your law firm. By creating an effective brand, it has the capacity to grow into a well known brand – and big brands definitely drum up big business.
About the author: Michelle Collins is an experienced writer in the field of brand design and website development, and works for New Design Group in Toronto, Canada as VP of Public Relations.
New Design Group is an outstandingly motivated and sought after branding specialist company with expertise in brand identity development, website design, SEM, SEO, and Social Media campaign management. View the New Design Group website http://www.newdesigngroup.ca or visit the Facebook page http://www.facebook.com/NewDesignGroup
According to new research, there are three places online that are most likely to influence a consumer to make a purchase:
When creating and updating your firm's website, do you consider what practices match the journalists who you are pitching your expertise and services? If not, start now.
TEKGROUP International recently released the 2013 Online Newsroom Survey Report. It covers how editors, reporters, producers, correspondents and bloggers work with online newsrooms, digital audio and video, press release distribution services and PR professionals in general.
This survey will help you determine in which areas your website and newsroom need improvement. Here are some highlights:
- 97% of journalists find an online newsroom important.
- Two key areas saw dramatic increases in expectations of journalists - social and mobile.
- 90% of journalists like to receive targeted email alerts with relevant news for them.
- Does your online newsroom have a landing page for access to all your social media links? Over 50% or those surveyed found a landing page for social media important.
- 2013 shows a 33% increase in visits to corporate Facebook pages.
- Journalists agree that access to biographies for your company/firm's executives is very important.
Click here to download the survey results.
About TEKGROUP International
TEKGROUP International, Inc. is an award winning Internet software and services company that develops social media online newsrooms and e-business software solutions. Our website can be found at http://www.tekgroup.com and you can also follow our Online Newsroom Twitter account at http://www.twitter.com/onlinenewsroom.
Last week, The American Lawyer 2012 Report on Growth of Am Law 100 Firms came out. Here is a press release with its results:
NEW YORK – April 26, 2013 – *The nation’s 100 largest law firms achieved modest cumulative growth in 2012, gaining 3.4% in total gross revenue over the prior year to $73.4 billion, 2.6% in average revenue per lawyer to $844,245, and 4.2% in average profits per partner to $1.47 million, according to the 26th annual Am Law 100 report published in the May issue of ALM’s *The American Lawyer* and at AmericanLawyer.com.
However, 2012’s gains were uneven, with only 76 firms showing gross revenue increases, down from 80 in 2011, and 66 registering higher profits per partner, down from 72. In addition, profitability gains were concentrated among the higher-grossing firms. The 50 largest firms registered a cumulative 8.0% jump in profits per partner while the others fell 3.3%.
DLA Piper, powered by an 8.6% gross revenue spurt, topped the Am Law 100 with $2.44 billion, pushing former leader Baker & McKenzie, with $2.31 billion, into second place. Latham & Watkins with $2.23 billion took over third place from Skadden, Arps, Slate, Meagher & Flom with $2.21 billion. Kirkland & Ellis retained fifth place. Jones Day took over sixth from Hogan Lovells, which fell to seventh. Sidley Austin held steady in eighth place as did White & Case in ninth. Gibson, Dunn & Crutcher moved up to 10th place from 12th in 2011.
The law firms that prospered last year “tended to have an international footprint, a strong transactions group, and a diverse set of practice areas," wrote Robin Sparkman, Editor in Chief of *The American Lawyer*. "The boutique labor and employment and immigration firms were the exception.”
"Many of these firms also have a strong brand and are known by clients for standout work in a particular area," Sparkman added. "The firms that did well also held the line on their equity partner head count and continued to raise rates, increase billable hours, or both. Some stood out for capitalizing on high-growth industries.”
Among the stand-out firm performers, for better or worse, were:
- Kilpatrick Townsend & Stockton, whose profits per partner leaped 36.5% due to a contingency class action payment in a Native American royalties rights case.
- Bracewell & Giuliani, which scored the group’s largest profits per partner increase, 42.2%, based on high demand from their energy industry client list.
- Immigration-focused Fragomen, Del Rey, Bernsen & Loewy, which rose 16 ranks to number 86, its first-ever appearance on the Am Law 100.
- Barnes & Thornburg, Chadbourne & Parke, Cozen O’Connor and Wilson Elser Moskowitz Edelman & Dicker fell out of the Am Law 100. Chadbourne was a 26-year veteran.
On his website, Mitch Jackson treats us with an analogy in the form of a five course dinner. He shows how successfully negotiating and closing a deal is very similar to selecting and timing the courses of an important dinner party.
Mitch gets his point across with vivid imagery that will have your mouth watering and your stomach growling and maybe even the itch to go close that deal that has eluded you for months. Click here to read the full article.
Closing a deal is a very similar experience. Go about things the right way and the negotiation will flow naturally and the deal will be one to remember. Skip a course or two and the other person just might get up and leave the communication table before the evening is over.
Start with the setting
You don’t serve a 5 course dinner on the lids of garbage cans in an alley behind the restaurant. Along those same lines, don’t try to negotiate an important deal over day old coffee in the parking lot of Wal-Mart while wearing a stained t-shirt.
Make sure that you’ve thought things through and have properly set your communication table—the place you’ll be serving your verbal meal– in a suitable fashion and location. Have your ducks in a row and remember to place your napkin in your lap, serve from the left, and clear from the right. Do what needs to be done to help ensure your surroundings are conducive to a meaningful discussion and presentation.
Now for the first course…
Start with something memorable. Tonight, we’ll be starting with essence of butternut squash, presented with a seared sea scallop, chive oil and young seedlings. Is your mouth starting to water? Mine is!
After a bit of small talk and building rapport, get immediate focus and attention by raising the problem or issue during the first course.
Tip- Talk about the problem.
The second course
For your second course, we’ll be serving pan seared lump crab cake, presented with fire roasted corn and cilantro relish smoked chipotle aioli and butter poached leeks. While you enjoy this course and start to get in the mood for the main entre, spend some quality time talking in more detail about it the problem or issue. Discuss what bad things will happen if changes are not made. What are the short and long-term consequences of action or inaction? What will happen if things don’t get resolved and continue to drag on day after day and even year after year?
Tip- Discuss the short and long-term impact of the problem.
The third course
What better than to follow the crab cakes with a dish of roasted beet carpaccio, presented with seared goat cheese, beet syrup, aged balsamic reduction and mache greens. Do this correctly and your guest is already interested in what the next course will be.
You’ve got his attention. He knows why he’s sitting at the table and understands that action is needed or things will just get worse. Now is the time to show your guest how your idea will solve his problems. Working your way from the outside in, your utensils should include specific examples, metaphors and stories.
Tip- For the first time, reveal your specific solution to the specific problem of your guest.
The fourth course
Now that you’ve shared your solutions in the third course, knock your guest right off his chair with a fourth course consisting of something a bit more substantial. Let’s go with grilled fillet of beef, presented with caramelized shallot/red wine reduction, crisp truffle scented potato rosti, white asparagus and morel mushrooms. It might also be time to order another bottle of wine.
This course is all about substance and value. Show the other person exactly how your suggested solution will benefit him. Understanding that facts tell but stories sell, use the right utensils (words, pictures, testimonials, videos…) to continue showing your dinner guest how your product, service or idea will benefit and help him. Communicating and share major value and specific benefits, through stories and examples, are what the fourth course is all about.
Tip- Communicate the major benefits of your solution to your dinner guest.
The fifth and most important course
Click here to find out what is served for dessert!
Today's post is a press release that reveals which social media outlets are the most popular, therefore most important to utilize.
LinkedIn, blogs by fellow lawyers and Wikipedia are among the tools most frequently used by in-house counsel in their professional lives, according to a new survey released today by communications firm Greentarget, consulting firm Zeughauser Group and InsideCounsel magazine.
In-house attorneys use social media more than ever, for everything from building professional networks to consuming substantive content to conducting business and industry research.
This survey, referenced with the hashtag #ICSurvey on Twitter and represented visually by an infographic, suggests that many legal marketers are not yet making full use of the channels and platforms that can effectively reach the primary buyers of legal services. But it also affirms the wisdom of law-firm marketers who take an integrated, content-centric approach to incorporating digital platforms into their communications strategies, treating them as an extension of their thought leadership efforts.
The In-House Counsel New Media Engagement Survey, conducted for the first time in 2010, measures the changing perceptions, attitudes and social media usage behaviors of in-house lawyers and their impact on business development efforts. Earlier iterations of the survey are now hosted athttp://insidecounselsurvey.com
“The survey results suggest, in no uncertain terms, that the convergence of digital and traditional media is fueling the continued use of social media among the in-house bar,” says John Corey, president and founding partner of Greentarget. “Our 2013 survey makes it crystal clear — as evidenced by the sustained prominence of LinkedIn and attorney-authored blogs, the growth in mobile consumption of news and a continuation of the ‘invisible user’ trend — that in-house lawyers are using social media as part of their daily routines.”
- New media use is now mainstream. The percentage of respondents who say they do not use new media has plummeted from 43 percent in 2010 to just 27 percent today.
- LinkedIn is still the “serious” social network. Sixty-seven percent of in-house counsel used LinkedIn for professional reasons during the past week, and 40 percent used it during the past 24 hours. It remains the most frequently used platform for professional reasons.
- Attorney-authored blogs are popular and trusted. Respondents say they read blogs by attorneys as often as they read blogs by professional journalists, and more than half (53 percent) say well-executed blogs influence hiring decisions.
- The “invisible users” trend is accelerating. Although social networks are designed to promote online engagement, most respondents (74 percent) are using social media in a listen-only mode versus commenting on posts and participating in discussions—up from 68 percent who identified themselves as invisible users in 2012.
- Use of mobile is prevalent. Fifty-three percent of survey respondents read business news on their smartphones daily, while 39 and 23 percent, respectively, use tablets and mobile apps for news every day.
- Wikipedia is emerging for business-oriented research. Sixty-five percent of respondents say they use Wikipedia to conduct company and industry research, up from 51 percent in 2012. This is one of the more significant jumps in the year-over-year data.
- Online video is largely unexploited. Many respondents report that they are watching online video from law firms, but they are doing so infrequently.
- Peer-driven rankings lack influence. Despite the energy and resources that law firms continue to invest in peer-driven rankings, they have minimal impact on the opinions of outside lawyers or hiring decisions, the survey data suggests.
I was just reading a blog post by a lawyer who offered "5 easy marketing tips" for young and experienced lawyers. It offered the standard marketing advice but left out something crucially important.