Law Firm Marketing Consultant : Larry Bodine Law Marketing Blog : Law firm marketing, legal marketing, attorney marketing, business development, sales training, practice development, training, marketing consultant, legal consultant, individual lawyer coaching, business development, client team, practice development, business development, law firm coach

I'm a business development advisor who has helped law firms generate millions of dollars in revenue and obtain new business by:

• Training lawyers at firm retreats.  At one-day or half-day programs, lawyers learn all the business development techniques that work, and are steered away from those that don’t. A retreat is an ideal kick-off event to launch a business development initiative.
• Coaching lawyers to develop their personal marketing plans. Using his proprietary four-page firm, lawyers will meet with Larry to create a plan to pursue clients, referral sources, cross-selling opportunities and organizations of clients. Typically, lawyers will multiply their revenues once a plan is in place.
• Developing business development strategies. As a result, firms can identify their most lucrative, ideal clients; develop pursuit teams to acquire them; identify target industries where they have strength; have a five-year vision for the firm; and use a series of tactics to succeed.
• Using technology to market a practice. Blogs, podcasts, Webinars, e-Newsletters and Web sites extend a lawyer’s marketing reach, and work for a lawyer around the clock.

I have advised firms as large as a 3,000 lawyer global law firm to a 25-lawyer trial boutique in Chicago. For more information, see www.LarryBodine.com.

I was the Director of Communications of Sidley, Austin Brown & Wood for eight years. I also have 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal and other news publications.

Honors: Technolawyer Legal Technology Consultant of the Year, and an Edge Award winner, for writing the best article published in the ABA's Law Practice magazine: "What the Web Can Do for You," November/December 2002 Issue (Vol. 28: No. 8). 

You are invited to join one of my online Web Seminars on business development and marketing. See www.PBDI.org. I've spoken on many occasions about business development topics, including presentations for the American Bar Association Annual Meeting, the Chicago Bar Association, ALM’s LegalTech, the Legal Marketing Association, the Association of Legal Administrators, the Community Associations Institute and the Hildebrandt Institute. 

Way back when I practiced law in Madison, Wisconsin and am a cum laude graduate of both Seton Hall University and Amherst College.