A Holiday Greeting with "Stickiness"
Wolf Greenfield, a 60-lawyer intellectual property law in Boston, has once again created a clever holiday greeting -- a sheet of flexible holiday magnets that combines marketing with fun.
Drawing on the talents of Sally (only the cops call her Sara) Crocker, Director of Client Services, and Jay Wager, Senior Manager of Business Development, the firm sent out a 7" by 9" sheet with 110 individual words that can be pulled apart and rearranged.
The sheet's arrangement already spells out their uniform selling proposition, including synonyms: "We are IP counsel in Boston and protect defend enforce your valuable new technology and innovation." Sally said the firm added the word "pony" as one of the words, to counterbalance the word "wolf," illustrating the firm's offbeat sense of humor.
It includes several industries the firm serves: "biotech chemical cleantech electrical mechanical pharmaceutical." And there are blank rectangles where you can write in your own word.
Adroitly, the late line of words spells out "but what a magnetic winter present you have from ... Wolf Greenfield."



I just found the website of artist Richard Stergulz, who will create funny custom drawings featuring lawyers at 


Quote from a dissent by Chief Justice Roberts in a Supreme Court decision issued June 23:
The absence of any right to the substantive recovery means that respondents cannot benefit from the judgment they seek and thus lack Article III standing. "When you got nothing, you got nothing to lose." Bob Dylan, "Like A Rolling Stone," on Highway 61 Revisited (Columbia Records, 1965).



