Firm Laissez le bon Temps Roulez for clients
Cranes in the bayou. Hot sauce on your gumbo. Moss hanging from plantation oak trees. These are images of Louisiana that the good ole boys at the law firm of Kean Miller have cooked up clients and friends for the holidays.
With more than 100 lawyers, Kean Miller Hawthorne D'Armond McCowan & Jarman LLP has offices in Baton Rouge, New Orleans, Lake Charles and Plaquemine, Louisiana. Lucky are the clients who get the Taste of Louisiana Legal Services package, which includes:
- A praline. (Not pictured because I ate it immediately.)
- Zatarain's crab boil seasoning.
- Tony Chachere's Creole seasoning.
- McIlhenny's green jalapeno Tabasco sauce (milder than the red version).
- Zapp's spicy Cajun crawtators potato chips.
- Community Coffee Company ground coffee with chicory.
- Cajun Stuff-it capsule to spice meat dishes.
Woven into the margins of the colorful brochure that comes with the goodies are succulent marketing messages like, "We serve clients in numerous industries including energy, oil & gas, petrochemicals, chemical, information, technology, banking..."
The southern soul behind the holiday mailer is Director of Client Services Steven Boutwell (reachable at 225.389.3736 and steve.boutwell@keanmiller.com). Each tasty page depicts partners of the firm hugging their kids, grilling onions and mixing bloody Mary cocktails. The package brilliantly brands the firm with the local flavor and markets the lawyers as friendly and approachable. I'm ready to catch the next flight to join them.
The message is clear: when you think of old houses with wrought-iron balconies, B.B. King making a guitar howl or alligators in the swamps -- and you need a lawyer -- think of Kean Miller.
