Posted on January 16, 2005 by Larry Bodine

Honesty in Advertising

Byrnes_merz_card Byrnes & Merz, a Newtown Square, PA, branding agency sent out a direct-mail card entitled the "10 Hidden Laws of Branding."  The two-page folder begins with "Understand what branding is and what it is not," and concludes with "Don't live in the past."

What made me laugh was the refreshingly honest business reply card, giving the recipient three options:

  • YES. E-mail me to talk further about my branding needs.
  • NICE TRY. Just keep the mailers coming.
  • SORRY. I see through your shameless promotional piece.

So if you want a branding agency with a sense of humor contact them at byrnes@voicenet.com or www.byrnesandmerz.com.

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Comments (1) Read through and enter the discussion with the form at the end
Jessie - January 20, 2005 3:15 PM

Brilliant. I'd be so much more inclined to reply to a card such as that.

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