Using Offline Marketing to Promote Online Medium
I was surprised when I opened my snail mail to get a printed flyer promoting a blog -- using 18th century technology to promite the newest online medium. It came from Jim Hassett, president of The Advertraining Group, Inc. "How ironic," was my first thought. "I'll check out his blog now," was my second thought.
It is quite good, and quoted a survey stating that large law firms spend on marketing and business development only "1.1% of gross revenue -- so ridiculously low that I don't even want to talk about it." I couldn't agree more, Jim. So I've added Jim's blog to my RSS feeds to which I subscribe in Newsgator.
So the schoolyard prank "made you look!" still works. You can promote new technology with old technology. I'm reminded that once again, never forget the basics. They still work.
