New Marketing Blog for Associates
There's a new blog online -- The Associate Marketing Mentor -- at http://pm.typepad.com/associatemarketing/. Marketing expert Mike Cummings and I created it in response to the survey results showing that partners, marketers and the associates themselves realize that business development is now an essential skill for law firm associates.
The research explodes he myth that law firms don't want the clients that associates can bring in, or that practice development is not important for associates. Ironically, the survey "Current Practices in Business Development for 
Associates," also found that 57% of law firms fail to provide them any training to generate new business.
This is deplorable.
So we put the blog online and announced it to the attendees of a Webinar on associate marketing. There is very little information to be found on BD for associates, so the blog is designed to fill the void, offer practical advice, and spotlight associates who succeed at generating new business. We started by publishing the survey results on the blog and just added an "Associate Marketing checklist."
If you'd like to nominate an associate as a marketing success story, please contact Mike at mikesage@sbcglobal.net. Meanwhile, take a look at our new baby at http://pm.typepad.com/associatemarketing/ and let us know what else we should put online.
