Find out your Marketing IQ
According to this "Marketing IQ test" given to a national sample of more than 1000 CEOs, the average Marketing IQ of Chief Executives is just 79 - with 100 being average and 160 being the highest score possible.
I learned about this test on Harry Joiner's Marketing Headhunter.com. Of course the 20-question true-false test is geared toward product marketers, so the test can make a service marketer feel pretty stupid. The test ranks test-takers as "A death-wish marketer" and "Dangerous to your company," so grin when you submit your answers.
But the test also gives you the correct answers, so you'll learn about speed-branding, the meaning of "brand equity" and whether focus groups can be used to make serious decisions.
