Listen online: A Dozen of the Best Marketing Ideas for Professional Firms Today
Patrick McEvoy, President of Rainmaker Best Practices interviewed me for 30 minutes last week and you can now hear the recording online at http://www.rainmakerbestpractices.com/members_only.htm. Click on Audio Interviews With Industry Leaders and and log in with your email address. You'll hear lot of powerful business development tips, including:
1. What's really wrong with law firm marketing today.
2. Essential questions you must ask and information you must have to develop a marketing strategy.
3. How I walk new law firm clients through a "discovery" process when getting a handle on their marketing "mess."
4. Developing a score for the orchestra and sheet music for the players in the symphony.
5. The tiers of business targets, and the order in which to pursue them.
6. The birth of the Internet 2.0. You'll hear how to be an early adopter in this bright, new online world, creating magnets for search engines, building e-newsletter lists with thousands of readers, how to choose what to blog about, how a bad Web site will hurt you and the three things that a law firm Web site must contain.
7. Case histories of a professional firm's incredibly successful direct-mail campaign and the role of teleprofessionals in your firm.
8. Using competitive intelligence to look up a competing law firm and get the list of all their clients, or to look up a company and find what legal services they're buying and which law firms they're buying them from. Find out if other firms are eating out of your food bowl.
9. The No. 1 best selling technique, how to use it on clients and targets, and what to do with your marketing reimbursement account.
10. Don't market your organization; instead organize around the market.
11. What to look for when hiring a new attorney, so you don't wind up with another "library lawyer." The ability to develop business is now an essential element of a successful career. Learn the mistake that most law firms are making regarding
12. What you must be doing in your marketing efforts even if you have no money: including the very first thing you should start doing right now to get new business. Where to get active, go to every meeting and become visible. When to start writing a blog. The No. 1 way for professionals to establish their credentials.
Amazingly, I listened to the whole thing and it's not boring!
Hear it now at http://www.rainmakerbestpractices.com/members_only.htm
