AM notes on the Marketing Partner Forum
-- There are 300+ attendees. It's bigger than ever. IMHO, this is THE conference of the year to attend.
-- Dan DiPietro of Citibank said that the most profitable firms spend half as much on marketing per lawyer than less profitable firms. This is drawn from the bank's database of 147 law firms -- from AmLaw 100 to small firms.
-- Jolene Overbeck, CMO at Shearman & Sterling has 50 people internationally on the marketing staff; 37 are in NY, and the rest overseas. "It's not nearly big enough," she quipped.
-- Patrick Lamb, a litigator with Butler Rubin in Chicago, finally got the lawyers at his firm to market by putting a part of their compensation at risk based on their marketing activity. As a result "the amount of marketing we do now is astounding," he said.
