Edgy blog launch from...an Accounting Firm?!
At first I couldn't believe it...an accounting firm using a hip, trendy campaign to launch a blog! But it ia true -- Pannell Kerr Forster (PKF) of Houston, Texas, was kicking off fr0m gre3g's h3ad with an edgy direct mail campaign that you would expect from dot-com company.
Written by Greg Price, CPA, CITP, CISA, CFE (what do all those letters mean?) director of the Consulting Solutions Group of PKF, the blog covers the intersection of accounting and technology. PKF describes itself as forward-thinking entrepreneurs dedicated to middle market companies.
The blog offers sections like Navision (software for e-commerce, supply chain, manufacturing and project accounting), Tecknowledgy and Week in Geek.
What makes this so stunning is that accounting firms have been so woefully behind in the blogosphere. In January I checked Technorati.com, which stated that in the prior 30 days there were only 182 posts about accounting on blogs relating to business -- on the entire Web.
Lawyers far outpaced the number of posts and blogs. But after seeing fro0m gre3g's h3ad, law firms can take a page from this forward-thinking accounting firm.
Larry
Thanks for the comments on our blog "From Greg's Head". We are very excited as we sail in the uncharted waters of accounting blogs.
Its been fun so far and we hope folks will stop by and add their comments along the way.
Warmest regards.
Larry-
It was your seminar about one year or so ago that assisted in educating us on blogs.. We appreciate YOU and the Professional Marketing Magazine for all you do to enhance the practice of marketing in the Professional Services area..
Karen Love
PKF Texas
Larry - do you see more firms entering the blososphere or do you think PKF Texas is an exception?