When the Boss is Blogging
GM Vice Chairman Bob Lutz's Fastlane blog and Edelman CEO Richard Edelman's Speak Up blog are two examples of top corporate officers blogging the right way. They have opened up themselves and their companies -- and earned customers and respect for it. The Word of Mouth Marketing Association is presenting a teleconference on how they did it, why they did it, and the challenges that they face. You can hear about the teams that are supporting them, and the logistics of such high-profile blogs. Find out if and how you should do the same for your company.
Featured Speakers:
- Richard Edelman, President & CEO, Edelman
- Laurie Mayers, Senior Vice President, Deputy Managing Director, Hass MS&L
- Michael Wiley, Director, New Media, General Motors
It's on March 22, 2006, Noon EST; $50 non-members, $10 members of the WOMMA. Register at: http://tr.subscribermail.com/cc.cfm?sendto=http%3A%2F%2Fwomma%2Eorg%2Ftelecon%2Ehtm&tempid=WOMN5340E498&mailid=f7466ac71a6448cabd21b19ce2d9ad9c
