Patton Boggs Magazine Hits Client Interests
Patton Boggs, a 450-lawyer business law firm headquartered in Washington, DC, has published "our new signature publication," Capital Thinking, for clients to stay a breast of critical business issues they face. (Click on the picture to see the full-size cover.)
The 16-page full-color magazine is excellent marketing because it:
- Covers business topics, not legal topics.
- Includes outside writers, like Carter Pate, the managing partner of PricewaterhouseCooper's DC federal practice and John Delaney, CEO of CapitalSource, a commercial finance company.
- Has a jazzy, colorful and richly-illustrated layout and design. (Publications from other law firms often have a color scheme ranging all the way from navy blue to gray.)
- Includes a blow-in subscription card.
- Links to a Web site, www.capitalthinkingmagazine.com where you can read and search the magazine online, and print out a PDF of the magazine.
The topics include trends in executive compensation, the health care crisis, how to do business in the Islamic wold, ending piracy in China, and the "Top Ten things to do when the SEC comes knocking." Kudos to editor Mike Winkleman and the Patton Boggs marketing team for this well-executed idea.
