Approachability Versus Working a Room
Scott Ginsberg has a great article on the LawMarketing Portal entitled "Approachability Versus Working a Room." He advises against working a room, because it makes you look like a politician working a crowd. Approachability is the better alternative:
- Offer your card when asked for one by a new contact; take the time to actually appreciate and inquire about the cards of others
- Spend enough time with each person to develop the common point of interest
- Relax, choose a few key people to talk to; focus on both approaching them and letting them approach you
- Come early, stay late. Don't sacrifice a great conversation and/or a potential relationship just because "networking time" is over.
Scott is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. Check out his article at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=58&ArticleID=523.
