Womble Carlyle's Dog Dances in the Face of Competitors
Who says law firms don't have a sense of humor? First, Womble Carlyle came up with their spokesdog, Winston the bulldog. He appears in their ads, Web site and on the radio in Washington, D.C.
Now Winston is dancing in the elevators of the competition. Working with Greenfield/Belser, the law firm created a sassy video of Winston doing a little two-step while funky music plays in the background. It concludes with the hook line, "A partner who knows how to lead. In Charlotte and throughout the Southeast."
To see and hear Winston dancing, go to http://www.lawmarketing.com/images/dance_full.mov on the Web. Turn up your speakers! Better yet, open QuickTime, click on File | Open URL, and put http://www.lawmarketing.com/images/dance_full.mov into the box. It's a 32MEG file so you have to be patient.
The kicker is that the firm put the video on those Captiva flat-screen displays that are in the elevators of modern office buildings. Locating the offices of the competition, the firm made sure that Winston was dancing in those building elevators.
In your face, law firms with no mascot!
