More Marketers for Lawyers at Big Firms
My colleague John Remsen notes in his August 2 e-newsletter, "For years, the average ratio of lawyers to marketers at firms with marketing professionals was widely believed to be in the neighborhood of 35 or 40:1. Now comes research from Wisnik Career Enterprises that puts that ratio at 26:1 among the nation's 100 largest law firms."
That's one marketer serving an average of 26 attorneys, which is very generous marketing support at the megafirms. Things have changed a lot since I has in-house at a big Chicago law firm in the 1990s. We had 4 marketing personnel (including me, a marketing coordinator, a database clerk and a secretary) serving 1,000 lawyers, which works out to 1:250. Talk about being stretched thin.
Now thanks to Wisnik Career Enterprises, Inc. (Copyright 2006) we see the breakdown at AmLaw 100 Marketing Department sizes:
