Marketing with Magnetism
Lawyer Jeralyn Baran, an employment law partner with Chuhak & Tecson in Chicago, has a marketing message that sticks. Literally. It's the question that her clients ask about the hiring mistakes and chronic slackers in their companies all the time, "Can we Fire Them?"
(Click on the graphic to see it full-size.) The question appears on a flexible 4" by 7" flexible magnet that clients can stick on the side of a personnel filing cabinet. Clients love to get them and attach them to places where they will be noticed. And the answer to the question if supplied with Baran's phone number and email address.
Baran is a litigator at the 55-lawyer firm whose practice involves civil and commercial matters in both state and federal courts, including emergency injunctions, business disputes, breach of contract and employment discrimination cases. She's been in practice for 16 years.
She's a member of Phi Beta Kappa and this sticky marketing tool proves it.
