Just out: MLF Top 50 Best Law Firm Marketing Programs
The hotly-awaited rankings Marketing The Law Firm top 50 best marketing programs were just released. You can find them online at
Out of the hundreds of law firms with marketing programs, these 50 firms have attained the status of being considered the best programs in the country. It is a testament to the fabulous strides that law firm marketing, business development and media programs have achieved over the last year. There is good news here: "Marketing is alive, well and prospering at many of the AmLaw 200 firms. This year, the MLF 50 showcases a wide range of firms and their marketing activities that can best be described by using a sports metaphor -- a full contact sport. The profession has come a long way in terms of sophistication, depth and creativity," said MLF Editor-In-Chief Elizabeth "Betiayn" Tursi.
In the report, each firm is also listed by their AmLaw100 ranking. Interestingly, the firms that were MLF 50 top marketers were not in the top 10 of the AmLaw 100.
The firms were judged on their:
- Marketing strategy
- Results
- Marketing department staffing
- Communications/PR/media relations
- Commitment
- Advertising
- Web site and blogs
- Client service programs
- Outreach
Congratulations to Ed Schechter, CMO at Duane Morris, Anne Malloy Tucker, CMO at Goodwin & Proctor, Theresa Jaffee, CMO at Jenner & Block, Robyn Radomski, CMO at Sonnenschein, Beth Cuzzone, Director of Business Development at Goulston & Storrs, Susan Stone, Director of Marketing at Manatt Phelps, and the marketers and partners at all the other top-ranked firms.
As a law student and active internet marketer, it's very interesting to see which firms are at the forefront of online marketing. Brings a new consideration into where you'd like to work.
BTW, nice blog and very cool niche :).
Legal marketing has come a long way. It is ok to be creative, inovative, and to really provide pro bono beyond just the press side. It shows! I hope I make it in to a legal firm to provide my own creative and public relations areas...The field has progressed from the partners and staff wearing multiple hats as marketers/public relation specialists.