Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development

There's a wickedly funny video mockumentary on YouTube about life as a law firm marketing director, entitled "Truth Justice & Credibility."

Jeff Reade of Cole Valley Software plays the sadistic managing partner who sighs when the marketing director interrupts his reading of a cartoon book to talk to him, and who gives credit for the marketing director's ideas to consultants he hired.

Michele Golivesky (who in real life is the Marketing Director for Swift Currie in Atlanta) plays the suffering marketing director. Senior partners introduce her as the "chief party planner and napkin folder" to clients.  The killer scene is when the managing partner goes manic with his idea to give out cheap "red hots" candy as the firm's signature gift -- for the ridiculous theme "hotlaw."

The marketing director is found passed out, asleep on her desk, after staying up all night to complete an RFP.  Then a partner walks in and says "get over that, my contact called and we don't need that RFP."  The marketing director scrambles to find a cup so she can take some ibuprofen.

For all of us who have the lash marks on our backs to prove we were marketing directors, we thank you, Jeff.  The truth is funny...but this stuff really happens. Ya gotta see it.

Terri Gavulic, Vice President of Hildebrandt, Inc. in Marietta, GA, co-wrote the script with Jennifer Manton, Chief Marketing Officer of Loeb & Loeb in New York and Jeff Reade. Terri also co-directed it.