Canada's Faskens Sponsors Hockey Team
T
he ice-pounding law firm of Fasken Martineau DuMoulin is now an official sponsor of the popular Vancouver Canucks hockey team. Remember that hockey is a near-religion in Canada.
The deal is considered a marketing coup and ground-breaking strategy for the firm, which wants to gain a stronger foothold in Western Canada.
"No other law firm has entered into such an agreement of this magnitude before with a western Canadian NHL team and both teams are keen to advance our common values on and off the ice," said William Westeringh, Managing Partner of Fasken Martineau in Vancouver said, posing with the hockey team's Orca mascot, "Fin."
Faskens has 650 lawyers worldwide with offices in Vancouver, Calgary, Toronto, Montreal, Quebec, New York, London and Johannesburg. Elements of the deal include:
- Faskens will be the designated legal counsel to the Vancouver Canucks and General Motors Place for the next five years.
- The law firm will have board signage at the arena.
- All televised games will flash the law firm's name to broadcast audiences.
- Faskens' message and brand will be on the 360 degree LED score-board high up in the middle of GM Place.
- The firm will get seats in a corporate box.
- Faskens will have an annual golf tournament that the Canucks will participate in.
- Westeringh and another partner will man the phones at the Canuck's Kids Telethon.
"Obviously it will get our brand in front of corporate Vancouver," Westeringh said. "In this province, that's where corporations are -- at GM Place," which is the stadium where the Canucks play.
