Coincidence? Or is State Map Ad Marketing Genius?
I was reading the July issue of Corporate Counsel magazine when I happened across the interesting map below. The US Chamber of Commerce surveyed 1,600 in-house lawyers, who said that the litigation hellholes were the southern states plus California (see the states in green below.)
A few pages later I came upon the Lathrop & Gage advertisement, displaying a similar map. The ad demonstrated that the 180-lawyer firm had won favorable verdicts for clients in all 10 of the states with the worst "state court liability systems." Was it a coincidence? No, in my opinion. It was marketing genius.
Lathrop & Gage mastered the art of being at the right place at the right time. I've seen their ad before and remembered it. The firm knows that successful advertising depends on the frequency that the ad appears. The marketing genius is running the ad continuously, so that when a coincidence like the matching maps appear, it appears as if it were all planned in advance.
