Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development

CMO Jim Durham says he has the figures to prove that clients are more loyal to his law firm, 900-lawyer Ropes & Gray, than to the average professional services firm.

Jim told the global marketing magazine Professional Marketing, (a members-only site), “In the typical law firm, the top 10 clients might change in three years. At Ropes & Gray, for the top 25 clients the average tenure is 15 years – and for the top 100 clients, it is four years.”

How does the firm do it?  Jim has been at the firm for three years and spells out the basis for his success in his booklet The Essential Little Book of Great Lawyering. You can get your own copy in the LawMarketing Store for a mere $11.95.  Better yet, buy a copy for every lawyer in your firm today at http://tinyurl.com/2utaf4. (The web page features a review.)