Milwaukee's Weiss Berzowski Brady Gets Into Podcasting
Small law firms have been the first to jump on the podcasting trend, and the latest one I've run across is a 25-lawyer firm in Wisconsin, Weiss Berzowski Brady. The firm practices in business law, employee benefits & law, employment law, estate planning, litigation, real estate, tax -- and has a podcast in every topic.
Their podcast library has 24 podcasts, all recorded by firm lawyers this year starting in March. The podcasts are believed to be the first legal podcasts produced firmwide in the Milwaukee area.
"The mp3 format allows for downloading the file to a computer or mp3 player, giving listeners a mobile, convenient option. The podcasts provide a technology-savvy method of reaching clients and others with that extra piece of information and timely updates," the firm says in a press release.
Topics range from how to organize an LLC, to the proliferation of workplace identity theft, to tips on how to challenge tax assessments.
In today's competitive marketplace smaller firms and businesses should be taking advantage of all of the options that converging media world has to offer. Barriers of entry are low to these technologies and the ROI potential is high.
tjb