Top Three Marketing Strategies For Estate Planners
I asked Mina N. Sirkin, a California Certified Specialist in the areas of Estate Planning, Probate and Trust Law, how an estate planning lawyer can get more business from wealthy individuals and business clients.
She offered great advice on her Law Firm Marketing & Management Systems blog:
If an estate planning attorney is looking for wealthy clients, he or she must connect to other attorneys who have wealthy or high net worth clients who don't do estate planning. Good matches for estate planning attorneys are family lawyers, business lawyers and best of all, real estate litigation lawyers.
A lawyer looking for business clients who may have estate planning needs has to be connected to CPAs and Brokers. A high net worth person who has just completed a high-end real estate sale or business sale is a very good prospect for estate planning. Those who know about those business deals are business brokers, real estate brokers and CPAs.
All attorneys, but especially Certified Specialists can generally take advantage of the three top basis methods of marketing.
- Contact with other practitioners or general practitioners through email or other media and keep your name in front of them.
- Give seminars for other attorneys and other professionals and introduce them to what you do and share the recent case law with them.
- Community involvement. If you are not a "people person" and don't particularly enjoy marketing in the above three ways, you may want to try Internet marketing in sites most visited by wealthy individuals.
For the full post visit http://lawmarketingsystems.typepad.com/my_weblog/2007/11/top-three-marke.html.
