Blogging's a Low-Cost, High Return Marketing Tool
The headline in the New York Times Busines section says it all: Blogging's a Low-Cost, High Return Marketing Tool. "It is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand," the article says.
Professions like consulting -- and law -- are ideal for blogging. "They are experts in their fields and are in the business of telling people what to do.” David Harlow, a lawyer in Boston, started HealthBlawg, as a way of marketing himself after he left a large law firm and opened his own practice. He said blogging was easy to get started and the technology was straightforward.
After about two years of blogging, Harlow said he was pleased to get about 200 to 300 visits a day. He has also become a source for publications looking for commentary on regulatory issues in the health care field and has even gained a few clients because of the blog. In addition, he has formed relationships with other legal bloggers (who call themselves blawgers) and consultants around the country.
