Take Suzanne Lowe's One-Minute Marketing Survey
Suzanne Lowe, author of the Expertise Marketing Blog, is conducting another one-minute survey for her upcoming book. The title of this survey is "How well do Marketing and Business Development work with other operations, like Finance, IT, HR, Legal and more?"
Increasingly, Marketing / BD leaders seek ways to add new value by partnering with their colleagues in HR, IT, Finance, Legal, and more. Yet often these collaborations are simply “good ideas” forged by proactive people. Typically, these collaborations are not organizationally supported by incentives, rewards, recognized shared accountabilities or co-developed job descriptions.
In the increasingly competitive professional services marketplace, are these “good ideas” good enough?
Take her super-short survey to find out how your firm compares to other firms at creating formal working relationships between Marketing, Business Development and other operational functions. She'll give you a chance to see the results before anyone else. (Later, she'll post the results on the Expertise Marketplace™ blog and The Marketplace Master™ newsletter.)
Many thanks,
