How Email Marketers can Avoid Getting on a Blacklist
My friend Josh Frucher in New York just put up this excellent list of pointers for email marketers, about how to make sure your emails get delivered: Email Deliverability Best Practices
They include:
#1: Register a custom domain
#2: Get a Private IP address
#3: Reverse DNS: Use an email service provider who will customize your email headers so that the domain name in the "From" field and headers of your emails match the domain name associated with your unique IP address.
#4: Authentication: Use an email service provider that can implement authentication such as SPF, Sender ID, and Domain Keys for your domain.
#5: Deliverability Team: Use an email service provider with a team of deliverability specialists.
#6: Email Reputation Test: Use an email service provider who can periodically run a Pivotal Veracity test on your email reputation that will turn up any blacklisting issues you didn't know about beforehand.
#7: Comply with the CAN-SPAM Act.
#8: Practice Good List Hygiene: send email onto to people with whom the firm has an existing business relationship (e.g., clients or referral sources).
#9: Segmentation/Targeting: Segment your lists and target your emails so that subscribers only receive emails on topics they are interested in.
