Finding a $250K contract on LinkedIn Answers
LinkedIn has a great case history about how Steven Shimek, Senior Vice President, Ruder Finn PR in Los Angeles used LinkedIn not only to get his job, but to bring in $250,000 in new businesses. Attorneys and law firm marketers should take note.
His job is to find new business for the company. After using LinkedIn to get hired, he began to began answer questions on-line, which brought in $250,000 in new business. He carefully selects questions posted on-line on LinkedIn and writes answers that share and showcase the company's abilities.
He says "knowing LinkedIn is a litmus test" for doing business for many customers. See the 1:48 minute video interview at http://blog.linkedin.com/blog/2008/09/finding-a-250k.html.
