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Christine Pilch of Ware, MA, a co-owner at Grow My Company says "LinkedIn is such a wonderful tool to sell yourself to prospects and potential customers, clients and employers. Unfortunately, a lot of people make a lot of mistakes and don't fully utilize LinkedIn to its full potential. Here are the top 10 mistakes that I see people make:"

1. Unprofessional photo. LinkedIn is not Facebook. This is not a place where you should have on a baseball cap or be dressed inappropriately for your position. You should be represented exactly as people see you in your day-to-day work environment. If you're a police officer, you should be in uniform, and a banker better be in a suit and tie.
2. Not using a custom URL. You can change your URL where it says Public Profile/edit. Use your name, because this is a public link that you can use in marketing materials. Do this now before somebody else takes it.
3. Incomplete employment history. Your employment history is a powerful tool for people to find you. It is common for people to search employees of companies they worked for in the past to reconnect with old friends and associates. If you're not there, you can't be found as easily.
4. Not listing your specific URLs. Don't be satisfied with the default, "My Company," or "My Blog." By simply dropping down to "Other," you can customize these links to read your company's name, for example, "Grow My Company."

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