Which Industries to Target Now in Law Firm Marketing
There are 16 industries that law firms should target in the current recession -- and most of them are in health care and education. These are the industries that have been hiring employees from December 2007 through June 2009, according to the US Bureau of Labor Statistics. Companies in these industries are, in my opinion, likely to have legal work and have the fund to pay for lawyers.
The growing sectors include: home health care services, oil and gas extraction; federal, state and local government; ambulatory health care services, offices of physicians, education services, health care, outpatient care centers, coal mining, hospitals, computer systems design, management and technical consulting, nursing care facilities.
Industries that are shrinking and thus may not make good targets contain no surprises: auto, construction, furniture, home furnishings, manufacturing, architecture, finance and insurance, retail and guess what: the legal profession.
