Enlarging Revenue Pipelines into Your Firm
What is the methodology for getting new clients and generating new revenue? Find out in a podcast recorded by Adrian Dayton where I explain how it's done. The title of the podcast is "No Twitter for Lawyers? Hear marketing pro Larry Bodine’s Take," but we don't talk about Twitter until the last 5 minutes.
Before that, you'll hear:
- How to evaluate your firm's marketing program - what to do with key financial information and client data.
- The importance of profitability of practice groups and finding where your firm is making money.
- Step one in a marketing initiative: how to tell whether you should do it or not.
- How a Michigan firm spent $160,000 on a marketing initiative and got $6 million in return.
- How to target an industry and find new business.
- Marketing your law firm with social media -- and which network to start with.
- Generating revenue with a unique blog, and picking a money-making topic.
- Twitter: something to consider after LinkedIn and blogging.
- What the legal profession will look like in 10 years.
Visit http://adriandayton.com/2009/08/no-twitter-for-lawyers-hear-marketing-pro-larry-bodines-take/ for the whole story.
