Lighted Vehicle Wrap Draws Clients to Florida Law Firm
From the Florida Herald Tribune:
In one of the starchiest professions, lawyer David Haenel stands out like neon as the area's most innovative self-promoter.
His car glows at night with his firm's Web site, fightyourtickets.com. The lighted vehicle wrap uses cutting-edge technology that the creator says has been installed on only 30 vehicles nationwide.
Almost every night, people roll down their window in traffic and ask about the car or tell of a friend who might need their help. Haenel tosses them a key chain with his firm's phone number.
He has two Segway personal transporters displaying his firm's logo, has 30 Web sites, hired an in-house marketer focusing on blogs and registered a trademarked slogan: "Got arrested? Get us."
These are not the traditional, sedate phone book advertisements or television spots from lawyers in suits next to a Doric column. And they have drawn grumbles of criticism from some peers who say such advertising tarnishes the dignity of the profession.
But Finebloom & Haenel's marketing push has paid off. Since the effort began five years ago, the firm has expanded from one to five offices, even as the economic downturn has many law firms struggling.
Haenel's firm grew from two to six attorneys, and now he has a network of attorneys that lets the firm take traffic ticket cases statewide. Haenel wants to go nationwide.
"I never stop," Haenel said. "It's my hobby. I don't golf, I just grow my business."
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Lighted neon vehicle wraps definitely will catch the motorists attention. Regular vehicle wrap is a head turner, while this neon lettering would somewhat pop out in front of you during the night. For a law firm to venture into marketing their own product may be a good idea after all.