Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development

Here are four technology tips to generate a ton of leads for lawyers in small firms. There are a lot of ways you can spend money on marketing with technology, but these are all free:

There is one directory lawyers need to be in -- you can forget about all the others -- but you must be found in this one: Google. Here's how: 

1. Google Local – because clients ask, “I want a lawyer who knows my issue in my town.”
2. Yelp.com – It’s not just restaurant reviews, Yelp reviews all kinds of businesses, including lawyers. Ask happy clients to go to Yelp and describe how they feel. This way you can get client reviews giving the power of testimonials. 
3. LinkedIn -- My favorite way to use LinkedIn is to get recommendations. Get testimonials you would love to have.
4. Join the LawMarketing Listserv at www.LawMarketing.biz  – it's an email discussion group, featuring an online TV that shows what's being discussed. We talk about establishing a niche, branding yourself and getting new business.