Posted on January 5, 2010 by Larry Bodine

Advertising and Client Feedback Low Priorities in Law Firm Marketing

Law firms are cutting back on advertising and client feedback programs, according to a new survey by the LMA.  Instead their highest law firm marketing priorities are proposals, business development coaching and training, and client seminars and CLE.

According to the survey, more firms are ramping up their Web 2.0 presence.  LinkedIn is very popular with law firms -- more than 78% reported using LinkedIn, followed by Webinars at 53%, Twitter at 37% and Facebook at 35%.Marketing spending, law firm marketing

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Ron Crittendon - January 5, 2010 11:31 PM

Good post!Do you foresee law firms increasing their advertising budget in 2010 or continuing Web 2.0 activities?

Reply by Larry Bodine: Based on current trends, law firms will increase their spending and activities on Web 2.0 initiatives like online social networking and blogs.

Bruce Heintz - January 6, 2010 11:17 AM

Why are law firms decreasing their focus on Client Feedback? Based on all we hear about clients' expressions of unhappiness and of willingness to switch law firms, shouldn't interactions and feedback efforts be increased, not decreased?

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