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Curious to see whether taglines have changed much since 2002, web marketer Steve Matthews of Stem Legal decided to update the list and see if he could find more. He compiled 101 Law Firm Taglines by scoping out hundreds of US, Canadian, and international law firm websites, starting with the AmLaw 100 2009 and Lexpert’s 30 Largest Canadian Law Firms.

Taglines follow a variety of formats and styles; repetitive pairs, patterns, puns, and wordplay all figure prominently, and all with the goal of describing the firm’s philosophy succinctly and (hopefully) memorably.  Do they accomplish those goals? You be the judge!

101 Law Firm Taglines – 2010 Edition

AmLaw 100 2009:

1. Akin Gump:Power of Collaboration
2. Alston & Bird: Leadership. Creativity. Results.
3. Baker Botts : Deeper Understanding. Better Solutions.
4. Baker & Hostetler:  Counsel to Market Leaders
5. Bingham McCutchen: Legal Insight. Business Instinct.
6. Bryan Cave:  A Broader Perspective (SM)
7. Crowell & Moring: Experience. Creativity. Results.
8. Dickstein Shapiro: Experience Innovation
9. DLA Piper: Everything Matters
10. Faegre & Benson: More together.

For the rest of the list visit the LawMarketing Portal at http://bit.ly/cqiO66