Posted on May 21, 2010 by Larry Bodine

The New Addiction: Social Media

From the Retrevo blog:

Many people appear to be obsessed with checking in with their social media circles throughout the day and even the night. Among social media users, it appears almost half are so involved with FaceBook and Twitter that they check in the first thing in the morning, with 16% of social media users saying this is how they get their morning "news." iPhone owners stand out in this study as more involved with social media; they use FaceBook and Twitter more often and in more places.

The report concludes that social media can be habit forming. 56% of social media users need to check FaceBook at least once a day, and 12% check in every couple of hours.

 
Social Media All Through the Night
Not only do social media fanatics check Facebook and Twitter throughout the day, almost half of the respondents said they check in on the social media scene in bed, during the night or as soon as they wake up in the morning. Naturally, younger social media users said they tweet by night more than those over 25.
 
Will Twitter Kill the Morning News Shows?
 
"When almost half of social media users say they check FaceBook or Twitter sometime during the night or when they first wake up, you have to wonder if these people aren't suffering from some sort of addiction to social media," said Andrew Eisner, Retrevo's Director of Community & Content.

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