Guerrilla Marketing with Snowbranding
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A German startup coupon company called Loupus carried out a fun guerrilla marketing campaign in the gloomy days of winter, by putting their French bulldog brand on 2,000 snow-covered cars in Leipzig, Germany. Gotta love their slogan too: "Coupons mit Biss" or for you non-Deutsch speakers, "Coupons with Bite."
The snowbranding campaign cost less than 50 Euros and was completed in 24 hours. It created a lot of buzz (or should I say barking?) I'm waiting for the first US law firm in the northern climes to spray their logo on snowdrifts on a wintry night.
