Joshua Fruchter, Esq., author of the LawyerCasting blog has released a new report on law firm email marketing benchmarks for the benefit of the legal marketing community.
"No question, law firms are heavy users of email marketing. But until now, legal marketers had no industry benchmarks to consult to measure how their email marketing campaigns were performing against their peers," Josh said.
"Indeed, our own clients regularly ask us, "What's a good open rate for a law firm email newsletter?" "A good click through rate?" "A bad bounce rate?"" he said.
To address these questions, he published "The State of Law Firm Email Marketing: Benchmarks, Trends, and Best Practices." It's a free report that documents benchmarks for five key metrics (e.g., open rates, click through rates) for law firm email newsletters, alerts and invitations.
Anyone interested can download a copy of the report at the following link:
http://image.exct.net/lib/ff2313797c67/m/1/State_of_Law_Firm_Email_Marketing.html
(see also a screen shot of a sample "open rate" chart from the report on the same page).
The report is based on a huge amount of data: email campaigns aggregating 6,896,610 emails distributed by our top 25 law firm clients during four consecutive 6-month periods running from July 1, 2008 through June 30, 2010.
